Copy Writing

SEO Copywriting services have become extremely important and the following is a brief explanation as to why. In today’s SEO field with its competition, abuse of search engine ranking algorithms is a major concern to all search engine owners and leasers. Search engines are not in a battle against SEO’s – most search engines welcome SEO as a necessity in a world (web commerce) built on marketing and capitalization. What search engines battle is not SEO in general but what is called ‘black-hat’ SEO. Black-hat simply refers to techniques used to exploit a search engine in ways that have a negative effect on the search engine itself. Most SEO copywriting services provide intelligent, legible copywriting – which would be consider ‘white-hat SEO’.

For example: Google, the most widely used search engine on the planet, is constantly trying to better their search engine by providing relevant search results that provide content and relevant data (good copywriting). Black-hat SEO techniques generally exploit ranking algorithms to promote sites that have little or no ‘unique’ content. A good example of this is searching for something in a search engine and finding that the first 5 web pages listed not only did not provide what you were looking for, but conversely, inundated you with sponsored links to other useless pages with virtually no ‘unique’ copywriting selling or promoting items that were completely unrelated to your original search. Some high ranking sites will contain pop-ups and adware as well. Google knows that users searching from their page get frustrated when they land on these links and may switch to another search engine if they consistently get transparent results. What does this all mean? It means that the more unique content you have on your site that is relevant to your chosen keyword analysis, the better you will rewareded and ranked in the Google search engine and most other search engines. This is why copywriting is so important.

There is more to copywriting than meets the eye however. Companies who offer SEO Copywriting Services use specific guidelines when writing and submitting / uploading their copy. Simply writing copy for the sake of increasing your amount of content will not always work. Significant keyword research should be done first to determine what content is actively being searched for. Proper HTML Tagging, internal linking and keyword distribution are very important as is the ‘uniqueness’ of your copywriting. Adding copy that does not take all of these factors into account can actually penalize your ranking. Further, having duplicate copy – facsimiles of internal or external copy, can also either negate the copy’s ranking abilities or actually penalize the website as a whole.

Expert in SEO has been writing unique copy for the internet for over a half a decade. We write unique copy for almost every client we have. We have over 3000 pages of published unique content on the internet from articles to press releases ranging from every imaginable topic. Because of this, we are proud to offer a profession, ethical SEO copywriting service. Copywriting and the optimization of that copy is a specialty of ours.

If you would like more information on our SEO copywriting services or have questions about your project, please contact us here

The Expert in SEO copywriting team provides optimized, professional copy that reflects the intregrity of your online presence.