The term ‘Off Page Optimization’ refers to web site optimization techniques and implementations that help webpage search engine ranking and that are not implemented directly on the ‘page’ or ‘.html’ file. Due to the over-abuse of On Page Optimization, Off Page Optimization carries much more weight than it used to. As stated in our other articles, ‘optimization is defined in Merriam-Webster as “an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible.” SEO Visions uses the identical definition with the exception of one word: “an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, and effective as possible.” Below is a summary description of some Off Page Optimization methodology.
All SEO’s use different variations web site optimization techniques and it is important to note those techniques are constantly changing. We are constantly tweaking, changing and adding new techniques through research, creative thinking and massive live testing.
Although the shift of weight from On Page Optimization to Off Page Optimization is relatively new, techniques such as inbound linking (particularly one way link building) is not new to web site optimization. The specific art of inbound linking has changed however. In the past, web sites simply amassed as many inbound links as possible from any page. As a web site owner, you may have received various spam email asking if you could link or reciprocate a link to another webpage. Due to the abuse of reciprocal linking for ranking purposes, the art of inbound linking has changed.
Click density is another Off Page Optimization factor that can increase your ranking. First designed by the DirectHit engine, this weight is calculated by monitoring what links are actually followed in search engine results. Having a better, more concise and professional HTML meta tag description can help your Click Density as this summary information is displayed in most search engine results. Another way to accumulate Click Density is to use the technique of article submission which is another example of web site optimization.
Loosely put, article submission is an Off Page Optimization technique where articles consisting of content related to your page are posted into other article submission pages. These can be blogs, forums and the like. If these pages have high PageRank, you can automatically create yourself an inbound link (One Way Link Building) from a page with a high PR. When submitting an article, you can create your own links back to your page by using the methodology explained in the Inbound Links paragraph above, increasing search engine rankings. Make sure the article is relevant not only to your page, but to the section of the article site that you are submitting to. Some article submission sites are free (as more content helps their page build PageRank), and some which have a high PageRank actually ask a fee for article submission. This is due to the growing popularity of web site optimization and SEO. For more information, please refer to our Article Submission page.
Like article submissions, directory submissions have become an important web site optimization technique. Simply put, you submit your page with a brief summary to various directories. If you place the submission in the proper category, (the one most closely related to the content on the page to which you are linking to) and if you use proper anchor text (as explained in the inbound linking paragraph) then you can, in most cases, help increase your search engine ranking. This Off Page Optimization technique has grown rapidly in the past few years and as a result may hold less weight as time passes and algorithms change. For the time being, it is a method worth implementing. There are some caveats however. Listing your site in some directories can actually penalize your website. Be wary of directories that link to pornography or casino sites. Some directories that have incredible PageRank charge a fee for listing your site or incur a ridiculously long submission approval time. DMOZ, for example, can take up to a year to facilitate your submission request but carries an exceptional amount of weight. The art of directory submission is just that – an art. It takes experience and testing to know what the best directories are and which ones are worth paying for. For more information you can refer Directory Submission Services page
A lesser know Off Page Optimization technique is domain age. Domain Age became important when Google unveiled their PageRank system. As a general rule, ‘older’ domains hold more weight than ‘younger’ domains. Finding the ‘right’ domain name for your business is obviously critical – you want a name that reflects your business, is easy to remember, rolls off the tongue easily etc. A good idea is to balance this with domain age. For example, there are countless domains for sale on the internet. This is because during the dot com bubble and after PageRank and Analytics became mainstream, internet savvy prospectors realized the growing importance of the ‘perfect’ domain name in the inaugural stages of web site optimization. Therefore, hundreds of thousands of domain names were bought and held, much like real estate. People with common business names found that once they decided to sell online, their ‘business name’ or business niche domain was already taken, but not being used. So when choosing a domain name for a new business online, it can be beneficial to find a domain for sale that has some age as this can increase your search engine ranking. Depending on your budget, you may not be able to find the perfect domain name for your business without purchasing it anyway.
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The above examples of Off Page Optimization are just that: examples. None of these techniques are guaranteed to work to a specific degree or at all. The key to web site optimization is constant live testing, creative thinking and constant research. If you would like to discuss these services further or contact us with questions about your project.
Why trust the Off Page Optimization to other companies who don’t make it clear exactly what they are doing with your site and business name?
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