One way link building, also known as Inbound links (IBL), Link Campaigns or Backlinks, falls under the umbrella of ‘link building services’ provided by Expert in SEO and refers to any hypertext link on an external website that links to a page on your website. Inbound Links or One Way Link Building are part of Off Page Optimization and are important for a variety of reasons. First of all, an inbound link simply means another way for someone to get to your site. As a very general rule (excluding conversion and targeting techniques), the more traffic the better. Secondly, they can increase your PageRank by adding trust to your site (especially if the website linking to yours has a high PageRank). Furthermore, the more links to your website, the easier it is for spiders to find your page and subsequently index them in the search engine. Most importantly, however, one way link building from content related to yours and with proper anchor text can help you rank better in search engines for your chosen keywords. Visit our Keyword Research page for more information about keywords. Read on for more about link building services.
Although the shift of weight from On Page Optimization to Off Page Optimization is relatively new, link building services and techniques such as one way link building is not new to the internet. The specific art of inbound linking has changed however. In the past, websites simply amassed as many inbound links as possible from any page. As a website owner, you may have received various spam email asking if you could link or reciprocate a link to another webpage; this is not a link building service, it is simply ‘you scratch my back and I’ll scratch yours’. Due to the abuse of reciprocal linking for ranking purposes, the art of inbound linking has changed. One way link building has become much more popular because of its weight in search engine ranking. For example, links from another page to your website should now meet the following criteria:
The inbound link should come from a page that is related to the content on the page it links to. The anchor text used for the inbound link should consist of the one or more keywords you have chosen for the page it links to. The PageRank (the Google search engine’s ranking system) of the page linking to you also carries weight – an inbound link from a PR7 page is approximately 10 times better than an inbound link from a page with a PR6. PageRank can be loosely compared to the Richter scale in terms of incremental weight.
Expert in SEO has performed hundreds of Link Campaigns using a specific One Way Link Building strategy. Feel free to contact Expert in SEO about your project and to learn how our link building services can help you achieve better search engine rankings.
Why trust a Link Campaign with an unrecognized Company when your business integrity is on the line?